Help with a pricing issue please

My friend is selling her daemon Army and doesn't know what to ask for it.

 Some of her models are the old school ones (horrors are the old horrors etc) some are newer models. All GW. mostly painted to a tabletop standard.

 What do you recon she should ask for the lot roughly speaking? Gnoblar to the first response.

 1 x Daemon Prince  (a daemon standing on a monolith stone thing, not the newer kit)

 1 x Soul grinder 

 1 x bloodthirster – needs reassembling.  (Old school metal beast)

 1 x Masque of Slaanesh 

 1 x champion of chaos 

 1 x beast of nurgle 

 1 x changeling –still boxed not put together 

 9 x seekers daemonettes mounted with Standard, champion and musician

 3 x bloodletters mounted on juggernaughts Standard, champion and musician

 24 x Daemonettes with Standard, champion and musician 

 6 x flamers 

 34 x horrors with Standard, champion and musician 

 16 x blood letters with Standard, champion and musician

 2 x fiends of slaanesh 

 3 x Screamers 

 6 x hounds of khorne 

 Case 


 *Some painted and based some require finishing.

I'll take 'em for US$20!

In actuality, there's a couple simple formulas that people use:

A) Look up the average prices for each item, and mark it down by 50-60%, then total that.

B) Look at the total number of models, including OOP and rarities, and do an average up to the nearest $100.

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By my guess, looking at what I see here, I'd say a fair "get-rid-of" price would be around US$300-400. But I might be being generous on the low side of that offer! Keep in mind, if she's looking for money, aim a little higher, but most people who buy full armies are aware of what has been paid for them, so you can't ask too much. If your friend's looking to sell just to make space, aim a little lower, but don't low-ball yourself.

Either way, I'd still offer US$20 if she's just getting rid of them hehehe... (My bro collects daemons) *NOTE: DO NOT TAKE THIS OFFER, SARCASM ALERTED!* ...unless you feel very generous...

She might want to sell this piecemeal.  I've sold a few armies on eBay before, and unless you've done a top notch paint job, you won't get good value.  Right now is not the time to sell on eBay anyways.  People are just paying off thier christmas bills right now.  Obviously the best time to sell is a few weeks before black friday in the US.

Also March to early April in the US as well. That is when a lot of tax refunds are coming in and people get infusions of money they had not planned on.